Think about it, without content; social media, SEO, email, websites, podcasts, webinars, landing pages the list goes on, would not be around. Content is at the heart of these.

You need content to fuel these channels. You need up to 20 customer touch points for someone to engage you as a real estate agent – and you need to make sure all these touchpoints position you as someone with local knowledge, integrity and most importantly someone who will help your clients achieve the best possible results.

However, once you have proven your knowledge and integrity, you then become the go-to source for information on local real estate questions, opening the door wide open for you to do what you do best and sell yourselves as the best agent to sell or manage their property.

Good quality local content will help

• Increase traffic to your site
• Improve SEO ranking
• Improve lead generation
• Improve conversion rates
• Drive social referrals and engagement
• Increase time spent on your site
• Drive inbound links
• Generate sales and property managements

Great content gives your audience something to talk about.  If your content is local, relevant and offers a benefit or something of interest to the reader, when they are talking about you to their friends at the local BBQ or school fair, they’re teaching others about you, passing on recommendations and spreading the word. This raw, unsolicited brand awareness is marketing gold!