Winner REB Marketing Professional of the Year 2021 Award
Wow! I am totally blown away to have won the REB Marketing Professional of the Year award for 2021. I feel incredibly humbled, honoured and super excited!
I created Localiz to help real estate agents and agencies create supercharged content programs and to generate leads on auto-pilot. And to be awarded this prize by Real Estate Business, is truly a career highlight for me.
For 10 years I’ve managed the Digital content for two of Australia’s largest real estate groups and worked with individual agents and offices. Over that time I’ve seen the rapid evolution of real estate content marketing. It’s gone from a ‘nice to have’ element; something to do if you had the time, to a ‘must have’ feature of your marketing plan.
Why has it changed so much in real estate? Here’s what I see…
Today homeowners only invite on average 1-2 agents in for a property appraisal. This is a massive shift from six or so years ago when five or more agents would have been invited into the living room by potential vendors. Why has it changed so dramatically? – because homeowners have already done most of their research online long before they pick up the phone to call an agent.
They have looked at your website, checked you out on social media, read your blog and subscribed to your email list. They have looked for you on YouTube, downloaded a lead magnet, searched for a podcast and checked out review sites. In a nutshell by the time they invite you in for an appraisal they pretty much know who they are going to choose to sell their home.
So, what this says is, if you’re not producing high quality and valuable content regularly across the key channels your vendors are searching on, you won’t be found, and you simply won’t get invited in for an appraisal.
Having written my fair share of articles, emails, social posts, memes, eBooks, you name it…over the last 10 years, I know how time consuming it is, particularly when it’s not your normal day job. It’s for these reasons I created Localiz. To help agents and offices create content at scale; to turn a couple of hours’ worth of their time into a month’s worth of content and to provide a service offering hyper local inbound marketing campaigns to drive leads into the office sales funnels.
I have simplified the time-consuming process of content creation that not many agents enjoy, into a process that is easy, cost effective and results focused. To be awarded REB’s Marketing Professional of the Year 2021 is a true honour.
If you’d like to talk to me about how we could help you and your office. Contact me here. Hope to hear from you.
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